Established companies and startups are scrambling for a piece of the Indian grocery market, worth $35 billion to $40 billion. They include 2-year-old Internet grocer ZopNow, which generates about $2 million in revenue. "In cities like Mumbai, almost 40% of grocery orders already happen over phone, so the customer is ready for nonstore offerings, including the Internet," said Damodar Mall, head of customer strategy for value business at Reliance Retail.

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Forbes (India)

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