9/16/2013

U.S. ad spending rose 2% in the first half of 2013, and a second-quarter year-over-year growth of 3.5% suggests a greater increase to come, according to Kantar Media. Outdoor, online display and television led the Q2 growth spurt, with cable leading the TV media increase. Despite positive numbers for national spot radio and Spanish-language newspaper advertising, radio and newspapers were broadly down for the quarter and the half, per Kantar. Online display ads were up 4.1% for the quarter and 5.3% for the half.

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