Hulu, thanks to a recent infusion of $750 million in capital, has become a magnet for pitches for original series, according to Andy Forssell, the video site's acting chief executive and senior vice president of content. "We're absolutely seeing pitches on, not everything," but most things, Forssell said at the IAB MIXX conference in New York. "People know us, and they know the things we've gone after. Even if they think it might be more money than we're willing to spend, they know we've been recapitalized."

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