9/17/2013

The Digital Advertising Alliance announced it is leaving the World Wide Web Consortium's working group charged with developing a "do not track" standard for online advertisers. It's not clear whether the group will continue its work after the DAA's exit. Privacy advocates and ad industry members alike have complained in recent months that the process has reached a stalemate. "It has become clear that this W3C effort will not foster the development of a workable solution," DAA Managing Director Lou Mastria said.

Full Story:
Adweek

Related Summaries