9/18/2013

Alex Bogusky is called "the Johnny Appleseed of advertising" in this profile that highlights his various efforts since leaving Crispin Porter + Bogusky and MDC Partners. His latest venture: helping to fund and advise Humanaut, a Chattanooga, Tenn., agency co-founded by a former CP+B colleague. "I'm the world's smallest holding company. ... I'm just a guy with money falling out of my pocket," said Bogusky, referencing the "Johnny Appleseed" suggestion.

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