AMC reportedly asked as much as $400,000 for a 30-second spot during Sunday's series finale of "Breaking Bad," some buyers said, while others put the rates in the $200,000 range. AMC also asked finale marketers to buy additional ads across its sibling channels. "The $300,000 to $400,000 price tag would put the 'Breaking Bad' finale in contention with regular episodes of some of broadcast TV's most costly shows," writes Jeanine Poggi.

Related Summaries