With increased investment in original content and exclusive deals with major content houses, the ad war between online video services such as Netflix, Hulu and Amazon's Prime is poised to explode, writes Brad Adgate, senior vice president of research at Horizon Media. Streaming-service ad expenditures are still far below other competitive sectors, but these video players should mimic Samsung's 58% growth in media spending in 2012 that helped it successfully tangle with Apple, writes Adgate.

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