Businesswomen must deal with tricky societal norms that expect them to be attractive without being too attractive, writes Vivian Giang. The reaction to Marissa Mayer's recent Vogue photos is an example of this phenomenon. "If she's playing dress up, she can't focus on running Yahoo, critics reasoned," Giang writes. "But if Mayer didn't put any effort into her appearance, she'd just as quickly be accused of letting herself go."

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