9/24/2013

Burger King today is rolling out a new french fry product at all U.S. locations in an attempt to offer a healthier treat -- and it's touting them as having 30% fewer calories and 40% less fat than fries from McDonald's. Burger King said the smallest-size "Satisfries" will have 190 calories -- although they will retail for roughly 25 cents more than its regular fries. The Satisfries are crinkled in order to "mitigate confusion" from its regular fries, said Eric Hirschhorn, chief marketing officer for Burger King North America.

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