Burger King has launched a major six-week ad push for its new "Satisfries," which the company says have 40% less fat and 30% fewer calories than McDonald's fries. The quickservice chain has built the campaign around a new TV ad from Mother, New York, that pitches the crinkle-cut fries as "cut from whole potatoes, fried to perfection to satisfry our lives ... the heroes, the lovers, the everyman."

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