9/5/2013

End-user experience management company Aternity was able to turn a 2010 content curation campaign into two high years of growth in its newsletter subscribers, rising 130% in 2011 then another 70% in 2012. Success was built on an internal strategy that established what kinds of content were helpful to its industry and which partners could support the delivery, and was promoted through social media as well as its existing portals.

Full Story:
MarketingSherpa

Related Summaries