Robert Brooke, CEO of U.S.-based Stevia First, said the early-stage company is winning support through its focus on transparency, regulatory standards and technological innovation. "If you have Coca-Cola and Pepsi and Cargill and other major food and beverage manufacturers looking to make investments in the space, you have to look at what's going to hold them back or what's going to enable them to do that," he said.

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