Coca-Cola is circling the world with its Content2020 strategy, with content designed to engage consumers and spread through social media. Marketing expert Anum Hussain writes that marketers without the budget and reach of Coca-Cola can still find success by using the same principles of personalization and audience engagement. "Try starting a hashtag that people can use to submit ideas. That way, you're generating ideas while spreading buzz about your campaign," Hussain writes.

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