9/24/2013

More than eight in 10 marketers say they are getting their training in digital advertising informally on the job, while fewer than a third feel they are measuring the success of their digital campaigns effectively, according to a report from Adobe highlighting the challenges marketers face in the digital realm. Only 9% said they feel fully confident their digital efforts are working. The findings "merely reinforce what many in the industry already know: digital marketing online and over social media is moving too fast to have a formal playbook that works," writes Alex Konrad.

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Forbes

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