ESPN this year is more closely collaborating with Nissan for the automaker's sponsorship of the Heisman Trophy. Nissan will have a presence on TV, online, at games and in the fictitious Heisman House populated by former winners of the trophy. ESPN anchor Neil Everett, in a new integration, will also be featured in short pieces from the Heisman House venue, according to Jon Brancheau, vice president of marketing at Nissan's U.S. sales and marketing unit.

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