The CMS has allotted $12 million or more worth of airtime across 13 states starting Sept. 30 to encourage consumers to enroll in the Affordable Care Act's new insurance exchanges, according to media-tracking sources. The ads are slated to run in Michigan, Louisiana, Tennessee, Oklahoma, North Carolina, Indiana, Ohio, Missouri, Georgia, Arizona, Pennsylvania, Florida and Texas, and the campaign could be expanded as the Oct. 1 open enrollment launch approaches.

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