The U.S. retail sector is on top of the digital ad spending chart and is likely to remain there at least through 2017, per eMarketer. Retail is expected to contribute $9.42 billion this year, 22.3% of the total digital ad spend, a share that should slip only slightly as the sector spend spins up to $13.5 billion in 2017. Financial services, automotive and telecom should remain in place behind retail for the remainder of the forecast period.

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