9/17/2013

The Federal Trade Commission will hold a workshop with publishing and advertising industry representatives to study whether native advertisements are fooling consumers into thinking they're seeing nonsponsored content. The December workshop will look at how native ads are distinguished from other content and examine research on how consumers understand paid content when it's placed within editorial content. The meeting could serve as groundwork for the FTC to issue official guidelines on native ads, writes Katy Bachman.

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