9/20/2013

Gap is making its newest television advertising campaign a fully interactive digital event by releasing interviews, images and quotes related to the spots on its mobile and social channels. Gap tied the release of the ads to a social campaign on Twitter that required followers to retweet Gap content 500 times to unlock the names of the musicians in the spots -- Alexa Ray Joel and Dhani Harrison -- and 1,000 times to trigger the release of the ads on-air.

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