Shopping for traditional yogurt has become increasingly more difficult with the booming market for Greek yogurt, which now makes up more than one-third of the yogurt in a typical grocery store. Stores such as SUPERVALU and Meijer have dropped other products in order to stock more Greek yogurt, which today takes up a total of 631,000 linear feet of U.S. grocery shelf space out of yogurt's total 2.2 million linear feet, according to IRI data from Stonyfield.

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