Business-to-business marketers can move beyond low-level writing and video for their content marketing while still staying on budget, as shown in these seven examples. Innovation and creativity can make efforts stand out such as the Marketo coloring book that features mad libs and marketer dress-up activities. Also noteworthy are Uberflip's video infographic, IBM's ground-level billboards that keep people out of the rain and MarketingProfs' infomercial on SlideShare.

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