It takes more than gimmicks such as free singing lessons and massages to create a corporate culture that keeps workers happy and engaged, writes Susan Piver. Only by fostering transparency, trust and pride in the work being done can companies build the employee engagement that brings results, Piver writes. "Openness and trust may or may not be your cup of tea -- but if you want to innovate, if you want creativity, if you want breakthroughs, you are going to have to develop a taste for them," she adds.

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