The Mobile Marketing Association's second annual SM2 will have the theme "Every moment is mobile," with executive speakers from major companies such as Macy's and Dunkin' Donuts exploring how the platform helps them make better connections with consumers. "[A] big shift that we are seeing is that marketers are receptive to speaking on stage and talking about the success that they are seeing with mobile. We look at what else is going on during Advertising Week, and I would say confidently that there is not another event with so many marketers on stage -- it is a testament to how important mobile is becoming," said MMA's Sheryl Daija.

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