Mobile is increasingly the point of focus for online-only retailers as mobile shopping moves to the fore. EMarketer projects that e-commerce sales from mobile devices will grow from 15% this year to 24% by 2016. "It’s only a matter of time before mobile browsers become the dominant shopping platforms for e-commerce sites, so we are going to continue to see a shift in budgets from desktop design focus to mobile," said Jason Goldberg of Razorfish.

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