A new TV ad set to air last night during the NFL Network's "Thursday Night Football" pre-game show and the first quarter of the game promotes a new viral video effort by the league. The "Together We Make Football" ad, which features a 10-year female running back who became a YouTube star, directs viewers to post their own clips or essays on a microsite. The top picks will be considered for an NFL Films documentary, with five grand prize winners to be recognized at next year's Super Bowl.

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