Safety and best practices company UL is turning more than a century of experience creating safety research into snackable bites that help spread its message on the Web through e-mail and with social campaigns. The company turned to MBLM in New York to develop a "New Science" campaign that includes a new safety microsite, video and infographic development, and outbound efforts alongside its traditional whitepapers. The campaign has led to a double-digit click-thru rate increase, said Mario Natarelli, managing partner at MBLM.

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