Omnicom's OMD is holding a "Final Front" event today that's designed to help reduce the long lead times associated with branded content. The auction-style event will see content creators make a short presentation, after which marketers use paddles to signal a willingness to plan a project or seek new ideas. Clorox, FedEx, McDonald's and Lowe's are some of the marketers slated to attend alongside content creators from DreamWorks Animation SKG, Viacom and others.

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