As online retail in Australia continues to rise, a growing number of brick-and-mortar stores including David Jones, Myer, Woolworths and Harvey Norman are making inroads against pure-play online retailers with omnichannel strategies, according to a survey from the National Australia Bank. "This decline demonstrates that retailers appreciate the value of a multi-channel business model and are succeeding to grow online activity. We think the previous dominance in pure-play retail may continue to slowly diminish," said Alan Oster, the bank's chief economist.

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