A new ad for Dior Homme features Robert Pattinson in moody, sex-filled scenes that have all been seen before, and adds "no real concept or creativity," writes David Gianatasio. Still, the monochrome ad from director Romain Gavras, featuring a #DiorRob hashtag and the Led Zeppelin song "Whole Lotta Love," generated nearly 2 million views in a handful of days.

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