Speaking at the Game Changers conference in New York City, PepsiCo CEO and Chairwoman Indra Nooyi urged sports marketers to reach out to women. "When it comes to women, there has been a tendency to define women in sports in the context of their relationships -- they watch games because their husbands watch. They’re interested because their kids play a sport...Those relationships may be real, but they are not all-encompassing," she said.

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