Pepsi is using its exclusive National Football League partnership in ads and point-of-sale items from TBWA\Chiat\Day and Mekanism that feature all 32 NFL teams. The campaign, launched during Thursday's season opener, includes 30- and 60-second spots, aims to "tell a season-long story" and uses the tag "Are you fan enough?" said Angelique Krembs, Pepsi's vice president of marketing.

Related Summaries