An anti-corruption campaign in China is likely to drive the country's luxury shoppers to more discreet high-end goods to avoid public embarrassment, fueling a shift in the market from showy logos to plainer but high-quality items, industry analysts say. "The Chinese luxury-goods consumers are less flashy than before, consequently some brands that were the typical illustration of wealth have become less popular," said Pablo Mauron of the Digital Luxury Group.

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