PureCircle has established a presence in Mexico City to work with Latin American food and drink companies in reducing the calories and sugar in its products. “This puts us closer to our customers,” said Mauricio Bacigaluppo, vice president of sales in Latin America for PureCircle. “So we’re in a better position to provide faster product development support to them. Customer service, sales, technical and application specialists are all now located in the region.”

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