9/24/2013

The Spar retail chain is engaging children in Hungary with an augmented-reality mobile application that allows them to produce their own miniature movies incorporating 3D animated animals. The app builds on the retailer's sticker campaign and "adds more fun to the concept to make kids remember to do it each day and asking their mum to visit Spar again," said Szabolcs Budahazy, CEO of ARworks.

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