The Digital Advertising Alliance's decision to walk away from World Wide Web Consortium discussions of the "do-not-track" issue prompted Sen. Jay Rockefeller, D-W.Va., to declare that legislation "is the only way to give consumers more control over their personal information." Although W3C CEO Jeff Jaffe said the Tracking Protection Working Group would go on with "renewed momentum," former co-chair Peter Swire said he sees no "workable path to a standard that will gain active support from both wings of the Working Group."

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