Nicholas Megalis, a 24-year-old musician from Brooklyn, has the second-most-popular Vine account, and is now working to provide Vine content for brands such as Virgin Mobile and Trident Gum. He says brands that want to succeed on Vine need catchy content, not just a big brand name. "If you ever expect people to drink your soda or wear your shoes, you have to make something frickin' cool that they can look at," he says.

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