A startup called Cinegif is looking to help companies use GIF image files to support their marketing efforts. The startup, which has brought in $500,000 in investment, wants to provide editing tools and a cloud-based hosting solution. "[B]ecause we're constantly being bombarded by imagery everywhere, getting noticed is becoming increasingly difficult, which is why innovative marketers and advertisers have turned to GIF marketing," said CEO Graham McFarland.

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