Eighty-five percent of marketers surveyed said they believed mobile was indispensable for reaching new markets and customers. The study by MMA and Neustar also found that 8 in 10 marketers identified mobile as a necessary strategy in furthering their careers. "Marketers no longer ask 'why mobile?' because the future health of their brands directly depends on mobile's role as a marketing vehicle," MMA's Greg Stuart said.

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