Tapjoy is offering a software development kit for two new mobile ad monetization products, Tapjoy Rich Media and Tapjoy Video Plus, and partnering with Celtra on rich media campaigns, Dean Takahashi writes. The Rich Media ads allow reward-for-action conversions within single ad units and Video Plus permits secondary conversion actions post-view. "Advertisers can really tailor a brand message and take them further down a marketing funnel to take actions like visiting a web site or watching a video," Tapjoy's Peter Dille says.

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