A personal relationship, a top-notch loyalty program and "fanatical" customer service: Those are three of the best strategies for keeping great customers, writes customer service expert Flavio Martins. Two others: Thinking of your own staff as customers and treating them accordingly, and asking valued clients for their input into your business operations. "We spend so much acquiring customers," Martins writes. "It is best that we work at our best to keep them and keep churn rate considerably low."

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