9/4/2013

Even if some brands experiment with black-hat marketing techniques such as buying fake Facebook users, hard work and genuine, engagement-focused marketing methods will always triumph in the end, writes Lilly Sheperd. Faking engagement can provide a short-term sugar high but can't deliver lasting results, Sheperd explains. "In the end, it will always fall apart and the negative publicity will sink anyone who tries to cheat," she writes.

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