Twitter's chief revenue officer, Adam Bain, is the public face of the network's business side, but data scientist Kevin Weil is the man behind the scenes building the marketing products. Industry bigwigs, including Bain himself, say Weil's ability to combine engineering chops with a deep understanding of marketers' needs gives Twitter a big edge in the battle for ad dollars. "He really proved himself to be Twitter's secret weapon on the monetization front," Bain says.

Related Summaries