People tend to assume that innovation requires a positive outlook, but the truth is that negative thinking also can be valuable as you seek to uncover new ideas, writes Scott Bowden. Receiving negative feedback can be useful during brainstorming sessions, as long as it is provided in moderation, he notes. "Although there have to be some limitations to negative interjections (for instance, a workshop where every idea is shot down immediately would be a very short session), we ignore the negative at our own peril in ideation activities," Bowden writes.

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