9/26/2013

As a small-business owner, you can't afford to overlook new developments in the technological landscape, according to Marc Ostrofsky, author of "Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work and Play." The problem is that "in today's ultra-competitive marketplace, if you keep doing what you've always done, you'll certainly fall behind others," he notes.

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