If you've never started a company before, you may get into trouble by following your instincts about how it should be done, writes Jason Freedman. For example, you should ignore your instinct to wait as long as possible and perfect every little detail before launching your business. "[L]aunching a product as early as possible -- even so early that you are thoroughly embarrassed by its quality -- helps you start learning what your customers really want much, much earlier," he writes.

Related Summaries