Information Resources and SPINS have partnered to create a segmentation of the U.S. consumer population. SPINS NaturaLink focuses on the way consumers perceive and purchase natural, organic and eco-friendly products. To aid retailers with marketing, SPINS NaturaLink breaks down the natural and organic consumer into seven segments: True Believers and Enlightened Environmentalists account for 46% of sales, followed by Strapped Seekers, Healthy Realists, Indifferent Traditionalists, Struggling Switchers and Resistant Nonbelievers.

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