10/21/2013

Global brands Budweiser and Absolut Vodka have developed new product lines that cater to small-batch consumers, including Absolut Chicago and "small batch Budweisers" that are named for the ZIP code in which they were produced. They include Batch 94534 for Fairfield, Calif., Batch 23185 for Williamsburg, Va., and Batch 43229 for Columbus, Ohio, this article says. The new offerings hope to target young drinkers who would typically pass up products made by big companies in favor of craft brews or spirits.

Full Story:
Time.com

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