10/16/2013

There's method to Allstate's Mayhem mascot even on its Twitter account, which alternates rapid activity and long silences. Leo Burnett and Allstate are working to extend the character's reach without overexposure and using Twitter to preview new TV advertising. A Twitter poll that voted for Mayhem to be in a commercial as a bungee cord was met with "Too bad I'm a tailgate grill" and a Vine video of a grill causing a car fire.

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