Consumer opinions are often swayed by arguments that are presented as scientific, but they often fail to do enough research to get an accurate scientific assessment, writes Aurora Saulo. With the rise of electronic media and the methods that news sources use to present scientific advancements, "much consumer information is not based on sound science but is rather an amalgamation of what consumers read, think, see, believe and feel," Saulo writes. "Most of the time, the science is good but is not read."

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