The beta launch of Amazon Art this summer sparked debate among art dealers about the viability of selling fine art on a site known for low-priced books and mass-produced products. Some say the concept won't work for them, while others praise it as a way to gain exposure. "I could show at art fairs for the rest of my life and still be seen by less people than look at my Amazon page in one day," a Seattle art dealer, Catherine Person, said.

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